google partner

Expert management from an accredited Google Partner

When you work with an accredited Google Partner, you can rest assured that you receive expert management, innovative strategies, and top-notch support.

With my deep understanding of the latest industry trends and best practices, I will be able to create and execute advertising campaigns that drive results and deliver a high return on investment.

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Below are some questions that may help you to understand in more detail what Google Ads can do for your business.

What is Google Ads and how does it work?

Google Ads (previously known as Google AdWords) is an online advertising platform developed by Google.

It allows businesses to create and display ads across Google's advertising network. This network includes the Google search engine and millions of websites and mobile apps across the internet.

Google Ads operates on a pay-per-click (PPC) model, meaning businesses only pay when users click on one of their ads. This makes it an effective way for businesses to reach a large audience and drive targeted traffic to their website.

How can Google Ads help my business?

Google Ads can help your business in several ways, including:

Reach a large audience: Google Ads can help reach a large, targeted audience of potential customers that are actively searching for products or services like yours.

Drive traffic to your website: By creating and displaying ads on Google and its advertising network, you can drive targeted traffic to your business and improve your chances of converting visitors into customers.

Improve brand visibility: Google Ads can help improve your brand visibility and awareness, making it easier for potential customers to find and remember your business.

Measure and track results: Google Ads provides detailed analytics and tracking tools, allowing you to see how your campaigns perform in real-time and make data-driven decisions to improve your results.

Flexibility and control: You have complete control over your Google Ads campaign, including your budget, targeting options, ad placements, and more. You can also make changes and adjustments to your campaigns at any time to maximise your results.

In short, Google Ads can be a highly effective way to reach a large, targeted audience and drive traffic, sales, and brand visibility for your business.

What type of ads can I show on Google?

Google offers several types of ads that you can show on its platform.

The ads that I can help you with are;

Search Ads: These are the text-based ads at the top and bottom of Google SERPS (search engine results pages).

Local Service Ads: These ads appear at the top of search results for local service-related queries and are designed specifically for local service businesses.

Display Ads: These are image-based ads that appear on websites and apps that are part of the Google Display Network.

Google also offers the following ad formats;

Shopping Ads: These ads feature products and product information and appear at the top of Google search results pages for relevant queries.

Video Ads: These are video-based ads that can appear before, during, or after videos on YouTube and other video platforms.

Universal App Campaigns: These are campaigns that promote mobile apps across multiple Google platforms, including search, display, and YouTube.

How much does Google Ads cost?

Google Ads pricing varies depending on several factors. These include the competitiveness of your keywords, the quality of your ads, and your target audience.

The average cost-per-click (CPC) for Google Ads can range from a few pence to several pounds depending on the competitiveness of the industry and keywords you're targeting.

There is also no minimum spend requirement for Google Ads, so you can set your budget as high or low as you like. You can adjust your budget anytime to control your advertising costs better.

What is a Google Partner?

Google Partner is a program offered by Google that recognises and certifies companies that specialise in digital advertising on Google's platforms.

Companies part of the Google Partner program has demonstrated expertise in managing successful advertising campaigns on Google Ads, which is Google's leading advertising platform.

To become a Google Partner, a company must meet specific criteria, such as demonstrating a certain level of performance and expertise in managing Google Ads campaigns, following Google's policies and best practices, and managing high client budgets.

Working with a Google Partner can offer several benefits, including:

Expertise: Google Partners are certified by Google to have demonstrated expertise in managing successful advertising campaigns on Google Ads. This means that they deeply understand Google Ads and can help you get the most out of your advertising spend.

Access to resources: Google Partners have access to training and support from Google, which can help them stay up-to-date on the latest advertising strategies and best practices. This can benefit you by ensuring that your advertising campaigns are optimised and effective.

Best practices: Google Partners must follow Google's advertising policies and best practices, which can help you avoid any potential issues with your advertising campaigns.

Improved results: Working with a Google Partner can help you achieve better results from your advertising campaigns, as they have the expertise and resources to create and manage effective campaigns.

Cost savings: By working with a Google Partner, you can save money on your advertising spend. They can help you avoid costly mistakes and optimise your campaigns for maximum return on investment.

What do Google Ads Management services cover?

Google Ads management services typically cover the following areas:

Campaign setup: Researching and identifying target audiences, creating and setting up campaigns, and choosing the most appropriate ad formats and targeting strategies.

Keyword research: Helping you find your campaigns' most relevant and effective keywords.

Ad creation: This includes writing ad copy and designing ad creatives that are compelling and attention-grabbing.

Bid management: This involves setting bids for each keyword, adjusting bids as necessary to optimise performance, and managing budgets to ensure that you stay within your advertising spend limits.

Performance monitoring: This involves regularly monitoring the performance of your campaigns and making data-driven decisions to optimise and improve their performance.

Reporting: This includes regular reporting on campaign performance, providing insights into what's working and what's not, and making recommendations for improvement.

Campaign optimization: This involves continuous improvements to campaigns based on performance data and insights, including testing and refining ad copy, targeting strategies, and other aspects of campaigns to maximise their effectiveness.

Overall, Google Ads management services aim to help you achieve better results from your advertising campaigns on Google's platforms by providing expertise and resources to create, manage, and optimise effective campaigns.

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